The Success of Dez Perez in a Male-dominated Industry

Desiree Perez, fondly known as Dez Perez, is the woman behind the success of some of the biggest male and female artists in the music industry. She is the current chief operations officer of ROC Nation, a record label, and entertainment company. Through her visionary leadership, ROC Nation has signed some of the best artists such as Jay Cole, Calvin Harris, and Timbaland. She is responsible for labeling, support, building marketing promotions, and coordinating music tours for the artists, and her Linkedin.


Her Business Skills

Dez Perez’s business skills in the music industry place her as one of the top negotiators and most sought after by many artists. She has excellent negotiation skills that has seen her land some of the best deals for the artists and ROC Nation. She negotiated a $25-million Samsung deal for Rihanna, and her leadership led to a Sprint deal worth $200 million with TIDAL. Upon the release of Jay-Z’s Album 4:44, Perez created a robust marketing campaign that raked in $200 million for Live Nation, which is ROC Nation’s equity partner, to help in touring partnership with the artist, and Desiree Perez’s lacrosse camp.


Leadership Skills

Desiree Perez is a visionary and trail blazer who has taken the entertainment industry by storm. She is charismatic, confident and a go-getter. She has a penchant for identifying unique business opportunities and exploiting them. Aside from music, she is behind some of the initiatives that some artists like Mariah Carey stand for and has helped to promote the ideas. Undoubtedly, Perez has shown her strength in a male-dominated industry and continues to shine. It is Dez Perez’s combination of shrewdness, toughness, and steadiness which has seen her scale the heights of success in a highly competitive and male-dominated industry. Her excellent management skills combined with her over two decades of experience in the industry has seen her steer artists and ROC Nation to greater heights, and

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